Not every word, slogan, or design can be protected as a trademark or service mark. Therefore, great care must be given to selecting a mark to identify one’s goods or services. Once a mark is selected, a trademark availability search should be conducted to determine if the mark is available for registration. Searches are conducted of the USPTO records, state trademark records, business directories, journals, telephone directories, domain names, and Internet uses to determine whether a proposed mark may conflict with a mark already in use. Although no search can guarantee that a mark will be accepted by the USPTO for registration, a search allows a trademark owner to anticipate problems that may arise in the registration process, provides a snapshot of other marks in the marketplace, and may help avoid liability for infringement.
This short information packed session will cover the following topics:
Date: February 21, 2017
Time: 10:00am to 10:15am PST
To learn more about trademarks purchase the text Intellectual Property: The Law of Trademarks, Copyrights, Patents, and Trade Secrets, 5th Edition from Cengage Learning. Paralegal Power Breaks are short information packed sessions that provide useful career information to paralegals at all career levels.